Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006 On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. A photo posted to Twitter broke the news before traditional media, highlighting Twitter’s role in breaking news. Here..
What You Need to Know About Facebook’s New Pages Layout
If you’ve been on Facebook recently, you may have noticed the bold new design changes in the Pages layout. Overall, the new appearance is more user-friendly and customisable for the business. Here are the changes you need to know about the new Facebook layout: Visible area increased on cover photo The most prominent and exciting..
How to Claim Your Facebook Name (Vanity URL)
If you created your Facebook Page few years ago, you would have gotten a hard-to-type link that looks something like this: This is not ideal and should be updated to make it easier for users to find you. In addition, if you refer visitors to your Facebook page on printed material, consequently requiring them to..
Raising Money on Facebook for Non-Profits
Extension of the ‘Non-profits’ Tool on Facebook Facebook for non-profits was launched in November 2015, a resource designed to help non-profits better communicate their story on the social network. Now Facebook is rolling out the ability for people to fund raise on behalf of non-profit organisations. This user-focused tool is an extension of the tool..
Facebook is now rolling their latest feature – 360 photos in the News Feed, allowing users to view as well as upload pictures taken with 360-degree cameras on both desktop and mobile. Desktop users can click and drag 360 photos to see different parts of the photo while mobile users can swipe the photos or..
8 Steps to Consider when Developing a Social Media Crisis Plan
Social media is a dynamic persuader of customer perception and a fundamental communication channel. However, it can also be an unruly place that you must be constantly prepared for. At the heart of any social media communication is your brand and it needs safe guarding online just as you would other places. With over 1.6..
Twitter’s Quality Adjusted Bid
We all know that Google Adwords has a ‘Quality Score’ system which rewards advertisers who create engaging ads with much lower cost per click and more prominent ad placement. Now Twitter has with a similar algorithm to reward the most engaging ads and penalise low-performing ads. Twitter recently confirmed this in their Help Section. Twitter..
Step-by-step guide to set up your Call to Action on Facebook
Facebook has introduced a ‘call-to-action’ feature that will help Pages drive business objectives. You can select from a group of call-to-action buttons to add to the top of your Page. The seven calls to action available are: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video 1. Click the..
How to make a Facebook Page Cover Photo work for Desktop and Mobile
Your Facebook cover image is critical. At a glance, it can showcase your business and range of products/services to prospective clients. With increased mobile usage it is important to take into account how this image will look on smaller screens. The following diagram illustrates the right size and visible areas for Facebook cover photos both..
Facebook is Cracking Down on Overly Promotional Posts
Earlier this year Facebook began rolling out a major update that has impacted all business pages. They are restricting the visibility of ‘overly promotional’ organic posts (ie not paid). Facebook’s goal with the News Feed has been to show people the things they want to see. An ongoing survey Facebook is conducting revealed that people..