Facebook Advertising

Advanced Facebook Training

If you want to reach more of your Fans and gain new fans, become a great Facebook Marketer by mastering the advertising section of this platform, and leverage industry standard best practices. In this hands-on workshop, you’ll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands-on class.

In addition, you’ll learn how to properly measure and optimise your campaigns using both the Facebook pixel and other measurement platforms.

This course will walk you through the various advertising choices on the largest social media platform and explain what they are, how they are used and how to set them up and optimise them. Having these ad options in your arsenal will give you an advantage in the Facebook ad space.

Course Outline

  • Learn the anatomy of a successful Facebook ad
  • Learn how to execute measurable Facebook campaigns which drive ROI and Awareness for your business
  • Understand bidding and how to set up A/B tests
  • Step-by-step guidance on targeting options
  • Learn how to optimise your ads
  • Explore Custom Audiences and Lookalike Audiences
  • Find out how to interpret key success metrics to drive decision-making
  • Best practices for various ad types including Boosting, Offers, Slideshows and Canvas ads

From the anatomy of a high-converting ad to optimisation tips to suggested resources, you’ll come out of this workshop knowing a more effective way to run Facebook ads.

Prerequisite

Participants have already established a Facebook Page and have a reasonable understanding of how it works and post on a regular basis. If you aren’t sure you may want to attend our Advanced Facebook Training course first.