In March 2016, the powers that be at Instagram decided to implement an algorithm which they believed would help users with the exponential growth of photos and videos that were being shared, with the aim of helping organise content more effectively. They stated that users on average were missing 70% of their feeds. “To improve..
Changing algorithms, new ad options, new functionalities – the constant changes in the social media landscape can be hard to stay on top of, and causes headaches for many organisations. In a survey by Sensai, of respondents shared that managing social media channels is harder than filling out income tax paperwork. The top 6..
Earlier in 2018, Instagram introduced an array of new tools and features. These tools have plenty of potential for businesses who are trying to stand out in their audience’s newsfeed. The following details the latest features on Instagram that can help promote your brand and engage more with your customers. 1. Instagram Topic Channels –..
Facebook’s Newsfeed has been declining in organic reach for number of years now but in January this year Mark Zuckerberg officially announced that “users will see less public content, including videos and other posts from publishers or businesses.” This is a major update to Facebook’s algorithm and all organisations using Facebook as a marketing tool..
Having a Facebook presence isn’t worth much for your brand if you can’t figure out how to cut through the clutter and reach your target market. The best way to do this isn’t what brands like to hear: you need to allocate a budget and spend some money. This is particularly true more than ever..
Running a Facebook Contest or Sweepstakes Sweepstakes, contests and giveaways are increasingly popular among organisations who are vying for the attention of their social media audiences and for good reason as they can be very successful. When running a promotion make sure you understand what kind you will want to use: Sweepstakes are prize giveaways..
When you post updates on your business’s Facebook Page, your followers will potentially see those updates in their News Feeds. Each user’s News Feed is like the front page of a personalised newspaper. It includes recent popular updates both from their personal Facebook friends and from the businesses they follow. You may think that when..
Want to add an extra touch to your social posts/tweets or bios? You can adorn these with special characters. The main reasons for doing so is that they stand out amid text on crowded social channels and secondly, they can say a lot without eating up your character limits. Here are ways to use them..
As from 19 July 2017, Facebook removed the ability to edit previews on LINK posts which is when you link to other websites in your post. When you do this type of update, Facebook will fetch this page’s information to display a title, description and image. Previously you could change the image and copy that..
1. Receive Notifications from Competitor Content It’s vital that Brands measure their efforts against the competition to know what’s working and things that could improve. One way you can do this on Instagram is to track what content your competitors publish on a regular basis. This information can be used as inspiration for future posts…