Resources

What you can do to get the most attention on Facebook posts

Facebook’s Newsfeed has been declining in organic reach for number of years now but in January this year Mark Zuckerberg officially announced that “users will see less public content, including videos and other posts from publishers or businesses.” This is a major update to Facebook’s algorithm and all organisations using Facebook as a marketing tool..

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Facebook Customised Audience You Should be Targeting

Having a Facebook presence isn’t worth much for your brand if you can’t figure out how to cut through the clutter and reach your target market. The best way to do this isn’t what brands like to hear: you need to allocate a budget and spend some money. This is particularly true more than ever..

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Do’s and Don’ts When Running a Facebook Contest

Running a Facebook Contest or Sweepstakes Sweepstakes, contests and giveaways are increasingly popular among organisations who are vying for the attention of their social media audiences and for good reason as they can be very successful. When running a promotion make sure you understand what kind you will want to use: Sweepstakes are prize giveaways..

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Understanding How Facebook’s Newsfeed Works

When you post updates on your business’s Facebook Page, your followers will potentially see those updates in their News Feeds. Each user’s News Feed is like the front page of a personalised newspaper. It includes recent popular updates both from their personal Facebook friends and from the businesses they follow. You may think that when..

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Add Special Icons to Your Social Posts

Want to add an extra touch to your social posts/tweets or bios? You can adorn these with special characters. The main reasons for doing so is that they stand out amid text on crowded social channels and secondly, they can say a lot without eating up your character limits. Here are ways to use them..

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No More Editing of Link Posts on Facebook

As from 19 July 2017, Facebook removed the ability to edit previews on LINK posts which is when you link to other websites in your post. When you do this type of update, Facebook will fetch this page’s information to display a title, description and image. Previously you could change the image and copy that..

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8 Instagram Hacks And Tips All Brands Should Know

1. Receive Notifications from Competitor Content It’s vital that Brands measure their efforts against the competition to know what’s working and things that could improve. One way you can do this on Instagram is to track what content your competitors publish on a regular basis. This information can be used as inspiration for future posts…

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Instagram Reaches 700 Million Users

The Facebook-owned photo and video sharing app announced late April 2017 that it reached a huge 700 million users. It took six months for the app to reach 600 million monthly users in December 2016 and added the last 100 million new monthly active users in the past four months only. To put that in perspective, Instagram took 28 months..

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Broadcast Facebook Live from your Desktop

On the 22 March 2017 Facebook announced that users can now broadcast live video from their desktop or laptop computers. Previously the Facebook Live tool was only available on your smart phone or through third party tools. How to Broadcast on Facebook Live from your desktop without using Third Party Tools To get started on..

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Be Wary of Using Clickbaiting Headlines in Facebook

There was an important change to Facebook late in 2016 that you may have missed – Facebook wants to clear users’ feeds of click bait and unscrupulous headlines. Click bait headlines intentionally omit crucial information. This forces people to click through to find out the answer, but they then quickly return to the News Feed…

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