Facebook for Tourism Businesses

Advanced Facebook Training for the Tourism Sector

Use Facebook like the Marketing Experts and Grow your Tourism Business!

Facebook can be challenging for the tourism sector and many aren’t using this ‘new’ marketing tool to its full potential. Find out the best ways to develop your social media strategy and engage with travellers and tourists, along with how to handle both positive and negative feedback to your advantage.

Course Outline

  • Why you need a social media strategy & the steps to create one
  • Identify your goals
  • Content tips
  • How to use Facebook’s tools
  • How to increase likes and engagement
  • Facebook best practices
  • Handle enquiries and complaints
  • Measuring results
  • Facebook advertising options and why you need to pay
  • Legal issues

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Nearly every international visitor and domestic traveller uses Facebook while travelling: planning where to go, what to do and where to stay.
Facebook offers travel brands the ability to identify and engage prospective travellers and create branded experiences through advertisements and custom-developed Facebook applications.

 

Social media has revolutionised the way travel is marketed and researched globally

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Facebook users are passionate about sharing their travel experiences!
As Facebook is heavily used by travellers there is no doubt that tourism businesses need to understand how to capitalise on this key marketing tool.

Take your business Facebook page to the next level with this training course:

This in-depth Facebook training is delivered by an experienced social media marketer. Please bring your laptop as our training session is driven by discussion, hands-on exercises and practical examples.
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Course fee includes:

  • Guide to Establishing a Social Media Strategy
  • Copy of slide notes

Arrival on the day

  • Registration opens 15 minutes before course commencement time.

Individual Facebook Training
We don’t rely on a one-size-fits-all training approach and understand that each business has different objectives that they want to achieve through using Facebook. Enquire about our one-on-one Facebook Training for Businesses where we customised our programme to suit your individual needs and industry. We will also provide a report evaluating your current page with recommendations. Call 03 474 1075 and speak with Philippa or email.