The Facebook-owned photo and video sharing app announced late April 2017 that it reached a huge 700 million users.
It took six months for the app to reach 600 million monthly users in December 2016 and added the last 100 million new monthly active users in the past four months only. To put that in perspective, Instagram took 28 months to reach its first 100 million back in 2013.
Instagram has been aggressively rolling out new features in its battle to compete with rival Snapchat. Back in August 2016, Instagram debuted ‘Stories‘, a near carbon copy of Snapchat’s Stories, which had gained a huge following and threatened Instagram’s grip on users. This move has proved to be a success and has come at Snapchat’s expense. Snapchat saw its growth plummet 82% since Instagram launched Stories.
That feature now has 200 million Instagrammers on board, compared to Snapchat’s 161 million users.
With Instagram Stories, you can bring your story to life in new ways with text and drawing tools that will disappear after 24 hours and won’t appear on your profile grid or in feed.
The Instagram base is now twice the size of Twitter and 200 million ahead of LinkedIn – if your business isn’t represented on Instagram it might be time to get on board.