Facebook Strategy is Essential

September 20, 2015 / Philippa Crick Facebook Strategy

Facebook Strategy is essential regardless of the size of your organisation.
Small or large, social media can be a powerful marketing tool if implemented correctly. Just doing social media is not the point, you need develop a strategic plan with a meaningful objective or clear focus. Whilst social media is an important component of your marketing strategy “it is not free and not a magic tool for generating sales“ it takes hard work and planning. Here are 8 key points for a Facebook strategy:

  1. Pinpoint what’s unique about your brand that excites or gets your customers passionate. For example:
    Disney “they do movies and theme parks“ but really they are about magic
    Apple “computers, iphones, ipads“ but really about innovation
    What is your one special thing? Keep this as your focus for all posts and Facebook graphics.
  2. Establish your Online Voice: Creating a strong, consistent voice is the key to building a real relationship with your audience. Whether you’re B2C or B2B, people ultimately buy from people more specifically, people we like and relate to.
  3. Review what your competitors are doing here and overseas.
  4. Gather information you think may be useful so you can structure how and when you release it (use staff for ideas, research on the internet, set up google alerts and gather evergreen content that can be used to post when timing isn’t relevant).
  5. Decide a timeframe “when you check and when you post“ i.e., don’t bombard your clients with status updates but remember not all your clients will see your posts so you can be clever and re-use important content.
  6. When photo opportunities arise make sure you capitalise on them. For example, if you sponsor an event take photos of the event so you can post after.
  7. Ensure that the person responsible for your Facebook page is capable able to spell, understands your brand and online voice and capable to write in an engaging manner.
  8. Staff need to buy-in and support the Facebook page by posting, commenting and sharing relevant posts. Make sure you involve them in the development of your Facebook Strategy.