Another Strategic Move by Facebook to Crush Snapchat
February 12, 2017 /
Facebook tried but failed to purchase Snapchat in 2013. It appears that the new line of attack is to copy.
After successfully copying Snapchat with Instagram Stories – 150 million use Instagram Stories every day, which roughly equals Snapchat’s total user base – Facebook is underway again on its head-to-head with Snapchat, by developing “Facebook Stories”.
Currently being tested in Ireland in the Facebook mobile app, a company spokesperson told Business Insider that Facebook plans to roll-out the “new format” to more countries in the coming months.
Facebook Stories works identically to Instagram Stories (and Snapchat Stories). You add photos and videos to your personal “story” for your friends to tap through, and everything you choose to share disappears after 24 hours. These won’t be shown in the News Feed or on your timeline, and like Instagram and Snapchat, you can reply directly to someone’s story with a direct message. You can also add selfie filters and Facebook’s version of Snapchat geofilters to photos and videos.